Because Chocolate is Fashion
The historical factory was now producing more than 20 tons of chocolate and over three tons of confectionery products. The 70s saw further modernization of the factories and a greater focus on marketing, especially on the part of Bruna Peyrano, who still runs the business today with her husband, Giorgio. It was Bruna Peyrano herself who had the idea of running the first advertisements amongst the pages of fashion magazine Vogue Italia. This created a link between high fashion and chocolate that would gradually bring the big names of haute couture to the regular consumers of Peyrano; in the ateliers of the great designers, pralines were always offered to customers as they watched models walk the runways wearing the outfits of their dreams. The same Vogue Italia regularly used Peyrano products to pay homage to its most important clients. Production reached more than 40 tons and the most luxurious hotels became accustomed to leaving a Peyrano chocolate on their guests’ bedside tables.